At Saga Dresses Shop (“we”, “us”, or “our”), we value your privacy as much as you value effortless style. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.sagadressesshop.com (our “boutique online”).

1. Information We Collect

When you shop with us for your perfect animal print dress or floral top, we may collect:

  • Personal Details: Name, email, shipping address, and phone number to deliver your fashion finds
  • Payment Information: Encrypted card details or PayPal email (we never store full card numbers)
  • Style Preferences: Browsing behavior and purchase history to personalise your experience
  • Technical Data: IP address, device type, and browser information for site optimisation

2. How We Use Your Information

We treat your data with the same care as our delicate chiffon blouses:

  • Process orders for your bootcut jeans or bridesmaid dresses
  • Provide customer support from our Edinburgh boutique
  • Improve our collection of bardot tops and casual dresses
  • Send style updates (only if you opt-in)
  • Prevent fraud and enhance security

3. Data Sharing & Disclosure

We only share your information when necessary:

  • Shipping Partners: DHL/FedEx to deliver your parcel
  • Payment Processors: Secure providers like PayPal
  • Legal Requirements: When required by UK or international law
  • Service Providers: Companies helping us run our boutique (under strict confidentiality)

We never sell your data to third parties.

4. Data Storage & Security

Your information is protected with industry-standard measures:

  • Encrypted transactions (like the security of our payment page)
  • Secure servers with limited access
  • Regular security audits

We retain data only as long as necessary for our boutique operations or legal requirements.

5. Your Rights

Under GDPR and other privacy laws, you can:

  • Access, correct, or delete your personal details
  • Object to processing or request data portability
  • Withdraw consent for marketing
  • Lodge complaints with the UK ICO

Contact us at [email protected] to exercise these rights.

6. Cookies & Tracking

Like remembering your perfect dress size, we use cookies to:

  • Remember your cart items (like black dresses you’re considering)
  • Analyse site traffic to improve your shopping experience
  • Show relevant ads (only if you consent)

Manage preferences via your browser settings or our cookie banner.

7. International Transfers

For our global customers (excluding some Asian and remote areas), data may be transferred outside the UK/EEA with appropriate safeguards.

8. Changes to This Policy

We may update this policy as our boutique evolves. Significant changes will be notified via email or site banner.

9. Contact Us

For privacy questions, contact our Edinburgh team:

Saga Dresses Shop
73 Rose St, Edinburgh, GB EH3S 1WH
Email: [email protected]

Thank you for trusting us with your style journey and personal information.